Lake Simcoe holds a special place in the hearts of Barrie’s residents, serving as both a natural landmark and a hub of activity for the local community. On September 26, 2024, Barrie made an important stride in environmental conservation, further cementing its role as a leader in sustainability. In an event attended by Mayor Alex Nuttall, MPP Doug Downey, and Pollution Probe CEO Christopher Hilkene, the City of Barrie unveiled its latest environmental initiative aimed at cleaning up the waters of Lake Simcoe. The highlight of the event was the announcement of a new technology, the PixieDrone, marking a significant first for Canada under the Great Lakes Plastic Cleanup program.
This exciting development is part of a broader partnership between the City of Barrie and Pollution Probe, an environmental organization that has been working for years to tackle plastic pollution in Canada’s waterways. As Lake Simcoe forms the backbone of Barrie’s waterfront economy and tourism, this initiative holds far-reaching benefits for the local community, environment, and economy. And with the introduction of new technology like the PixieDrone, Barrie is well-positioned to lead the way in innovative solutions for water conservation.


The PixieDrone: A Game Changer for Lake Simcoe
The unveiling of the PixieDrone marks a pivotal moment in the city’s ongoing efforts to maintain the beauty and health of Lake Simcoe. As shared by Mayor Alex Nuttall during the announcement, Kempenfelt Bay is a “jewel of the city,” and protecting it remains a high priority for the council. The PixieDrone, a remote-operated waste collector, represents a new era of smart technology geared towards environmental protection.
What makes the PixieDrone unique is its ability to navigate bodies of water independently while collecting various forms of debris, such as plastics, organic waste, metal, and paper. Barrie’s marina, as part of the Great Lakes Plastic Cleanup, is the first in Canada to pilot this new technology. In doing so, it hopes to revolutionize the way the city combats pollution. The drone’s capabilities mean that the city can tackle the ongoing issue of floating waste on a larger scale and more efficiently.
“The addition of this PixieDrone will allow us to take an innovative approach to keeping our lake clean,” said Nuttall. “Our waterfront is not just a place of natural beauty, but a vital part of our city’s identity and economy. With the PixieDrone, we’re taking important steps to preserve it for future generations.”
In a world where technology is often seen as part of the problem, Barrie’s new partnership with Pollution Probe underscores how it can also be part of the solution.
Stepping Up the Fight Against Plastic Pollution
The Barrie Marina has been actively involved in the fight against plastic pollution for some time. The partnership with Pollution Probe earlier this year is an extension of the city’s long-standing commitment to environmental stewardship. Prior to the introduction of the PixieDrone, Barrie’s marina had already implemented other advanced trash-trapping technologies, such as Seabins and floating booms. These devices were deployed at key locations around Lake Simcoe, including the Bunker’s Creek and Kidd’s Creek culverts, as well as at the seasonal and transient marinas.
The Seabins, for example, have had a noticeable impact. On average, 76 pieces of trash were removed from the lake every day during the summer season. The introduction of the PixieDrone will now augment these efforts by allowing for the removal of even more debris from the water. With its mobility and advanced functionality, the drone can cover areas that were previously difficult to reach, significantly boosting the cleanup capacity of the marina’s ongoing projects.
Christopher Hilkene, CEO of Pollution Probe, emphasized the importance of the partnership in achieving their environmental goals. “We are excited to be working together with the City of Barrie to further our collective efforts to end plastic pollution in Lake Simcoe and the Great Lakes region. The addition of the first PixieDrone to our Great Lakes Plastic Cleanup network of capture technologies in Canada will allow us to remove significantly more plastic from the environment and tackle plastic pollution in even more locations and communities.”
A Proven Leader in Water Conservation
Barrie Marina’s reputation as a leader in sustainability and environmental preservation is well-known across the region. In fact, the marina was the first on Lake Simcoe to earn the internationally recognized Blue Flag award, a prestigious eco-tourism label that it has proudly maintained since 2015. The Blue Flag designation is given only to those marinas that meet stringent environmental, educational, and safety-related criteria.
Maintaining this rating has been a source of pride for Barrie, as it directly reflects the city’s commitment to preserving its natural resources and providing clean, safe environments for both locals and tourists. This latest collaboration with Pollution Probe is another step towards strengthening this reputation while setting an example for other cities across Ontario and Canada.
The Barrie Marina’s involvement in the Great Lakes Plastic Cleanup is not just a testament to its forward-thinking leadership but also an acknowledgment of the growing plastic pollution crisis that threatens Canadian waterways. By being the first to test the PixieDrone in Canada, Barrie is setting a new benchmark for how local governments can harness technology to tackle environmental issues head-on.



Community Involvement and Trash Audits
One of the more unique aspects of Barrie’s partnership with Pollution Probe is its emphasis on community involvement. Throughout the summer, various trash audits were conducted, attended by local residents who participated in collecting data on the types of waste found in Lake Simcoe. These trash audits are essential not only for keeping the lake clean but for understanding the patterns of pollution that occur throughout the year. By identifying which types of waste are most common, the city can target its cleanup efforts more effectively.
The use of Seabins and floating booms has provided valuable insights into the kinds of waste that are ending up in the lake. Items such as plastic bottles, food wrappers, and other single-use plastics make up a large percentage of what is collected. This data will be crucial in determining how the PixieDrone can be most effectively deployed in the future.
In addition to the environmental benefits, these community-driven initiatives are helping to raise awareness about plastic pollution and inspire action at a grassroots level. Barrie residents have long taken pride in their city’s natural beauty, and this new partnership offers an opportunity for even greater engagement in preserving Lake Simcoe.
A Vision for the Future: Cleaner Lakes, Stronger Communities
Looking ahead, the partnership between Barrie Marina and Pollution Probe is poised to make a lasting impact, not only in terms of water conservation but in fostering a culture of environmental responsibility within the community. With the continued use of Seabins, floating booms, and now the PixieDrone, the city is taking significant strides towards its vision of a cleaner, healthier lake that can be enjoyed for generations to come.
For Pollution Probe, this partnership represents just one part of their larger mission to clean up the Great Lakes region. The organization’s work spans multiple provinces, and with the addition of new technologies like the PixieDrone, they are expanding their reach into even more areas across Canada.
Barrie’s involvement in these efforts is a clear indicator of the city’s leadership in tackling environmental challenges. By embracing new technologies and fostering partnerships with organizations like Pollution Probe, Barrie is showing other communities how local governments can play a crucial role in combating the plastic pollution crisis.
As the PixieDrone embarks on its inaugural season on Lake Simcoe, the results of this pilot project will be closely monitored, providing valuable lessons for future clean-up efforts across the country. For now, though, the message is clear: Barrie is not just talking about environmental protection—it’s taking bold, innovative steps to make it a reality.

