October is Breast Cancer Awareness Month, and local hockey lifestyle brand Hockeybenders is making a powerful statement. For the entire month, the Barrie-born company is donating 100% of profits from sales of their Pink Certified Beauty Hoodie one of their most popular designs.
Supporting a Cause Close to Home
We spoke with founder Cole Lequier, who shared that this initiative is deeply personal. “We want to take donations to the next level, every single cent we make from this hoodie in October will go toward breast cancer awareness and support,” he explained.
Cancer has touched Cole’s life, making this campaign more than just a brand initiative, it’s a mission. “Everyone wants to see a cure for this terrible disease. If we can use our platform to help, we will,” he added.
Inspiring the Next Generation
For Hockeybenders, it’s not only about giving, it’s about inspiring others. Cole hopes this move motivates other young adults and youth to step up and support causes they care about. By donating profits and raising awareness, Hockeybenders aims to show their millions of followers that positivity and impact go hand in hand.
From Barrie High School to Global Impact
Hockeybenders is more than a clothing brand. Founded by Cole at just 14 years old while he was a student in Barrie, the company has grown into a global hockey lifestyle powerhouse. Today, at 25, Cole leads a brand with millions of followers across social media and a customer base that has purchased tens of thousands of hoodies both online and in retail stores.
Beyond apparel, Hockeybenders also runs youth hockey tournaments, contributing to the sport’s growth and giving young players opportunities to connect and compete. Their Certified Beauty line, now recognized across rinks worldwide, has become a cultural staple in hockey circles.
Spreading Positivity Through Hockey
At its core, Hockeybenders has always been about more than clothing. The brand’s videos resonate because they’re funny, relatable, and rooted in hockey culture. Whether it’s cheering up fans with comedic content or fueling grassroots hockey through merchandise and tournaments, the mission stays the same: grow the sport and spread positivity.
A Month of Meaning
By donating 100% of October’s Pink Hoodie profits, Hockeybenders is showing how powerful a local brand with a massive audience can be when it chooses to make a difference. Barrie is proud to see one of its own lead by example, proving that hockey culture isn’t just about the game—it’s about community, heart, and giving back.
If you’d like to be part of the movement, you can support the cause by purchasing the Pink Certified Beauty Hoodie throughout the month of October. Every purchase directly contributes to breast cancer awareness and research, making this more than just a hoodie, it’s a statement of solidarity and hope.
